Content Strategy and Auditing
I elaborate personalized content to show the value of each brand, aligning user and business goals through purposeful content across different brand properties and touchpoints.

I start by reviewing any existing content, uncover what’s working (and what’s not), and provide clear, practical recommendations to move things forward with confidence. 

Messaging & Positioning
Finding the right voice is everything. I help shape messages that feel authentic and land naturally with the people they’re meant for.

Information Architecture
When things are well organized, everything just clicks. I structure content so users can move through it easily, without friction or confusion.

Digital Product Ecosystems
Products don’t live in isolation. I connect content across platforms so everything feels part of the same story (i.e. your website, app userflows, email campaigns, LinkedIn, Instagram, webinars, or blog content), no matter where users land.

UX Writing
From buttons to full product journeys, I write the kind of copy that guides without getting in the way—simple, clear, and always human. At the end of the day, it’s all about how the user feels.

I don´t just work with words. I improve the overall user experience by bringing everything together (content, structure, and page elements) to create interactions that people genuinely enjoy .

Content Systems
Consistency doesn’t happen by accident. I design systems—guidelines, frameworks, and processes—that keep content cohesive as products grow.

Localization (EN/ES)
Switching languages isn’t just translation—it’s adaptation. I make sure content feels just as natural and engaging in both English and Spanish.

I’m a content designer, UX writer and copywriter with more than 15 years experience in the digital ecosystem, including 7 years at Google and 15 years working in digital marketing.

I understand digital behavior including how people discover, evaluate, convert, and stay engaged, and how content influences each stage. I love turning complex ideas into clear, cohesive experiences that connect user needs with business goals.

I like telling stories that make sense, and that not only offer solutions to user needs, but also makes them excited about it.

My approach blends strategy and execution: from defining narratives and voice to creating governance frameworks, guidelines, and experimentation programs. 

I work across product, marketing, and support ecosystems by shaping messaging, structuring information, and building scalable content systems that drive activation, retention, and trust. Beyond product environments, I also support founders and leaders with messaging, positioning, and thought leadership.

UX content is essential. Users don´t see it: they feel when it´s right and they take decisions faster, because everything feels easy and clear.

Tranformation of edit menu page on TheFork Manager

Copywriting: blog articles

Copywriting: other

I have developed content for a variety of sales supporting formats, in order to help teams increase customer acquisition. One-pagers, product brochures and guides are great materials to help customers better understand products and services. Offering these type of materials also helps potential customers build trust in companies and their sales agents.

70€/hour standard 

58€/hour for 5-9 hours of work

52€/hour for 10+ hours of work

If you need ongoing help, we can set a monthly retainer and include a number of fixed hours per week or month. For example, I can offer 20 hours a month for 900€.

If you prefer fixed prices, we can discuss options. I can deliver a full content strategy across 3 channels for 700€, without implementation, or 2000€ ready to go.

I am always happy to discuss potential projects. You can reach me at:

Phone: +34 645991106

Email: mabelamunoz@gmail.com